Jesurgislac’s Journal

July 14, 2008

Heinz Meanz Bigotz

Filed under: Google-fu — jesurgislac @ 7:26 am
Tags: , , , ,

To the Daily Telegraph, in response to their distinctly biased presentation of the recent Heinz Meanz Bigotz kerfuffle:

Recently, the firm was threatened with a boycott by gay rights campaigners after it withdrew an advert that showed two men kissing.

The advertising regulator received about 200 complaints that the Heinz Deli Mayo advert was “offensive” and “inappropriate”.

I noted on the comments page attached to the article (which is moderated, and I expect mine won’t get through) that they “forgot to mention” that the reason Heinz withdrew the Mayo ad from British TV was because of a mass online campaign that shut down their website – by the American Family Association in the United States. They also “forgot” that the ASA announced that they saw nothing offensive in the Heinz Mayo ad. It appears the 200+ complaints were just a British version of the AFA campaign.

Oh, and (other stuff was happening) but I got an apology e-mail from Heinz. Apologising for running the ad. I get that it’s just an ad, not important in the scale of things: but I’m not buying another Heinz product again….

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